Business Tools: Writing Your Corporate Mission
You know, it’s amazing, when you ask someone what they do, the wide variety of responses you get.
Your mission statement (akin to your “elevator speech”) should be a clear, concise statement of your central reason for being. Like, “we empower people to live their dreams.” It should be succinct enough to not bore anyone and strong enough to arouse the curious to ask for more. (Like, “how do you do that?”)
One powerful way to write a mission statement is to begin in the future.
That’s right, I said, “in the future.” This is called “future pacing.” Imagine the future where your project is successful.
Create a clear, concise picture of that compelling future. And I do mean picture! The best way to do this is with crayons and newsprint. Second best is to cut pictures out of a magazine and paste them on poster board.
There’s a funny thing about how your brain operates. Your subconscious mind (the part of you that communicates with the Universal Principal, and makes your conscious mind aware of opportunities,) communicates in pictures.
However, at a certain point, when you have saturated yourself with images, ideas, thought clusters, pictures, symbols, your mind then makes the switch to language, and out pops a mission statement!
When you do this kind of exercise, keep in mind that you are creating the seed of a future reality. You have literally tapped into the future to see it as it really is. Let its power take hold. Let it thrill you and delight you.
Share it with others judiciously. Don’t be stopped by negative reactions or questions of “how?”
You might want to create a Corporate Vision Statement. Be creative and colorful in this document. Use photographs of your team, graphics, and illustrations as well as text. Create a document that you will be proud to share with others.
This can be a powerful magnet for attracting whatever resources you need next, team members, contacts, or whatever else you need.
This document will become the cornerstone of your business plan. Continue working on it after writing your initial draft until you are completely satisfied that it conveys the energy and power of what your team has collectively envisioned as reality.
SNEAK PEEK: One of the reasons I’ve slowed down in posting these blogs is that I’m working on an online version of my entire business planning seminar. Watch for future announcements.
My Mission Statement: To empower entrepreneurs everywhere!
My Compelling Future: Hundreds of thousands of successful entrepreneurs connected through the Planning With A Heart network who are profiting from businesses they are passionate about and are changing the lives of millions of customers in the process.
Take a step to prepare yourself and purchase “Planning With A Heart” NOW!
